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Beauty Launches

Aptar Beauty & Clarins Launch Double Serum Hybrid Foundation

This innovation uses a similar custom packaging as the serum, with patented two-in-one dispensing technology and progressive dosage.

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By: Rachel Klemovitch

Assistant Editor

Clarins’ Double Serum Foundation, a next-generation hybrid serum foundation, is the perfect example of a potent makeup formula delivering true skincare benefits. 

This new launch leverages a custom solution, similar to the ninth generation of the Double Serum: a patented double-chamber packaging for two-in-one dispensing. 

A thin wall separates the two formulas inside the container, with a ratio of 70% of color cosmetic and 30% hydric system.

Each phase stays separate until application, combining only at the last moment for optimal compatibility.

The adjustable dial dispenses a progressive dosage, allowing customizable coverage of the 37 shades available. 

The rotating actuator delivers from a small drop to a power shot, ensuring waste-free usage. Equipped with a lockable feature, it boasts a new metallized design with a high shine finish.

Clarins added a Polypropylene (PP) overcap to allow for on-the-go use. Its design matches the premium look-and-feel of the pack with external golden lacquering, a shiny red interior, and delicate embossing of the brand logo.

The full packaging contains at least 38% recycled material, with the bottle incorporating 95% recyclable materials, as claimed by Clarins.

To achieve this, Clarins partnered with Aptar Beauty’s Custom Hub, an interconnected, industrial ecosystem of local engineering and design expert centers that deliver unique solutions for the premium packaging market.

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